Anna is a Berlin-based former serial entrepreneur working as a freelance consultant and business coach. With an interdisciplinary background in Product Design, Design Management/Design Thinking and Product Management, Anna is a seasoned allrounder, combining pragmatism and strategic vision with analytical reflection and entrepreneurial empathy.

Generating the biggest possible value for her client is always at the heart of Anna’s actions. Thanks to her wide scope of experience, she commands a wealth of tools and methodologies to help her clients rediscover the happiness of healthy and sustainable strategic growth; one of her biggest assets lies in striking the perfect balance between a consultant’s experience and a growth-oriented coaching mindset.

Anna works both as a free agent and as part of some great consulting and coaching teams.


The Scaleup Women Project

“We keep hearing that we need more female founders, but I disagree: I believe it should simply not make any difference whatsoever whether you are a man or a woman founding a company. You will have to struggle through so much that your gender should not be another hindrance, it simply shouldn’t matter.

However I realise this is not something on which you can just throw a switch: it
requires a lot of debate and good arguments. So what could be a better argument than looking at the success stories? Hearing from the women behind the SCALEUPS – the ones who drive growth and generate disproportionate value for all their stakeholders.

That’s why I’m looking for the Scaleup Women of this world – and if you know one of them, I’d love to meet her!”

Anna, March 2019

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Other Activities

Beyond her other endeavours, Anna is a frequent speaker at a number of events and conferences around topics such as Entrepreneurship, Innovation and FashionTech, as well as personal favourites such as Articial Intelligence, Virtual Reality and Augmented Reality.


One of Anna’s personal passions is wine. Closely associated with one of Berlin’s leading wine merchants, the Weinmichel, Anna spends a lot of her free time educating her palate. She is also a big fan of Japanese single malt whisky and an occasional cigar smoker.

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